SENIOR-LED MARKETING FOR BRANDS BETWEEN $5M-$100M
Mark your
course.
Runcourse is the marketing agency built to flex with your business needs and shows up like a co-founder, not a vendor.
WHY RUNCOURSE?
Don't choose between two bad options
Below a certain size, you've outgrown scrappy but can't justify a full marketing department. Above that size, you have a team already, but they're stretched thin and you're short on senior depth.
So you're stuck with two options: hire people you can't sustain, or assemble a scattered mix of agencies and freelancers and manage it yourself.
Runcourse is the option you didn't know existed.
Services
Flex Services by Runcourse
Our Flex Service retainers cover a set number of services per month at a standard fixed rate. We recommend the mix and you make the call. Change services as often as every quarter. Same contract. same team.
Building demand? We'll manage paid search and SEO. Focusing on retention? Easily swap paid search for lifecycle marketing.
No negotiations, no new scope, no pause in the work while a change order is signed. Simply focused on growing your business.
Paid Media
Paid search, social, and emerging platforms run as one plan, managed transparently, and measured on profit.
SEO
Visibility and traffic from the terms that convert, not just vanity rankings, across organic search and AI answer engines.
Lifecycle
Email and SMS built to convert customers and retain revenue from the customers you have already won.
CRO & Development
Data-informed testing, UX, and site development that turn more of the traffic you already pay for into revenue.
Analytics
Measurement and reporting at your fingertips that tell you not just what happened, but why.
Advisory
Senior direction on strategy, hiring, and priorities when you need the judgment more than the hands.
THE MODEL
How Flex Services Work
Audit
We review the business and prioritize opportunities based on impact & effort.
Choose
You decide which services based on recommendations from our audit.
Grow
You lock your mix in and it runs through Phase 1.
Review
Comprehensive QBRs review the current state and additional opportunities.
Flex
Change services next quarter if priorities shift. No renegotiation.
How we operate
What it's like working with us
Honest above all else
We'll say the hard thing before it's comfortable. When we don't know something yet, we say so, and tell you when we will.
As accountable as a co-founder
We own the outcomes, not deliverables, and treat every dollar spent like it's our own.
Trust through intelligence
Senior oversight runs through every engagement. Recommendations come with the reasoning attached, so you can push back on them.
Easy to work with, hard to replace
We're easy to have in the room. We're hard to replace because we embed ourselves in your business to become a seamless extension of your team.
About
Kris Clason
Founder, Runcourse
Kris has spent over a decade guiding marketing strategy for businesses, from small operations to large, established brands. Most recently, Kris built a marketing practice from the ground up and led it through an acquisition.
Kris launched Runcourse after seeing how fragmented marketing had become for mid-sized brands: a different freelancer or agency for every need, leaving leadership to manage the patchwork instead of the business.
Runcourse is an outsourced marketing team for founders and marketing leaders at $5M–$100M brands who need senior strategy and hands-on execution without the cost of a full-time team. Runcourse brings a network of strategists, creatives, developers and media buyers to every engagement, so you get a full team, not just one person.
Let's Chat
Mark your course.
Tell us where the business is and what's in the way. We'll tell you whether we're the right team to grow it.